He completed his primary, secondary and high school education in Ankara. He graduated from Ankara Yukseliş Koleji in 1991 and graduated from Gazi University, Faculty of Economics and Administrative Sciences, Department of Business Administration in 1995. After completing his postgraduate studies at Gazi University Production Management and Marketing Department, he completed his doctorate studies at Gazi University, Department of Business Administration.

He worked as a research assistant at Gazi University between 1996-2004 and after working as an Inst. PhD. between 2004-2007 and Assist. Prof. Dr. between 2007-2012, Assoc. Prof. Dr. between 2012-2020. Till 2020 he is working as a Profesor Dr. in Ankara Hacı Bayram Veli University.

He has more than 30 thesis advisory, 2 international EU projects, 3 national book, 15 international book chapters, 45 articles and 20 full-text papers and is the editor of 7 journals. In addition to his expertise in areas such as marketing, brand management, marketing research, entrepreneurship and cooperatives, he carries out brand expertise, brand valuation, corporate training and consultancy activities in both private and public institutions.